Amid a plunge in the stock price, ongoing leadership turmoil and critical media coverage, just over half of employees said they were optimistic about Facebook’s future, down 32 percentage points from the year earlier, according to the survey, which was taken by nearly 29,000 employees. Fifty-three percent said Facebook was making the world better, down 19 percentage points from a year ago.
Chief Executive Mark Zuckerberg directly addressed the survey results at a question-and-answer session in early November, some of the people said, saying he and other senior officials were taking steps to address the underlying issues.
The darkening mood within the social-media giant is notable in part because its workforce has been resilient through other difficult patches in the past. That includes the period after the 2016 presidential election, when many critics were blaming Facebook for allowing fabricated news articles to pervade the platform.
But many people inside Facebook say this period feels different, in part because of the unusual turbulence at the top of the company, which has struggled to respond to its various internal and external controversies. The declining stock price has also hurt morale among employees for whom stock options are a large part of their compensation, current and former employees say.
“It has been a difficult period, but every day we see people pulling together to learn the lessons of the past year and build a stronger company,” a Facebook spokeswoman said. “Everyone at Facebook has a stake in our future and we are heads down shipping great products and protecting the people who use them.”
The biannual “pulse” survey asks employees to assess how strongly they believe in Facebook’s overall mission and whether they believe the company has a positive effect on the world, people familiar with the surveys say. It also asks them to measure their satisfaction with their individual managers and work-life balance.
These types of polls are increasingly common as companies try to gauge employee sentiment and identify any problems before they fester. There are some 30 questions on the Facebook survey, which is conducted in April and October every year.
Employees on average said they intended to stay another 3.9 years at Facebook, down from 4.3 years a year earlier. About 12% said they planned to stay less than a year. Former employees said these figures typically rose.
In survey responses, some employees indicated they were worried about Facebook’s sharpened focus on growth and frustrated over a “lack of innovation” within the company. Employees also questioned the company’s higher emphasis on the main Facebook platform over Instagram, WhatsApp and other growing services that Facebook owns.