Sears Is Sued Over ‘Craftsman’ Brand


How To Get Started Making Money Today!


Sears is back into court, less than one month after emerging from bankruptcy protection. The retailer was sued on Wednesday by Stanley Black & Decker Inc, which accused it of breach of contract and trademark infringement over its new line of professional-grade mechanics tools under the Craftsman Ultimate Collection brand.



Sears did not immediately respond to requests for comment. The complaint was filed in Manhattan federal court.

Craftsman had been an iconic Sears brand before Stanley paid about $900 million for it in March 2017, while giving Sears what it called a “limited” license to sell some Craftsman products.

But according to the complaint, Sears breached the license agreement by launching its new tool line and touting its stores as “the real home of the broadest assortment of Craftsman.”

Stanley said the tagline falsely implies that other Craftsman products are “somehow illegitimate.”


Freshdrop – The Domain Search Engine – Ever wondered how to get expired domains and earn $$$? – With FreshDrop it’s easier than ever!


It also said Sears’ actions threaten to confuse shoppers and irreparably harm Stanley’s own Craftsman brand and trademarks, as well as its goodwill and customer relationships.

Sears emerged from Chapter 11 in February after longtime Chairman Edward Lampert, who oversaw its years-long descent into bankruptcy, won court approval for a $5.2 billion takeover, which included the Craftsman licensing rights.

The reorganized company was expected to have about 425 Sears and Kmart stores, down from roughly 3,500 when those companies merged in 2005. Sears brands also include DieHard and Kenmore.

The case is Stanley Black & Decker Inc v Transform Holdco LLC, U.S. District Court, Southern District of New York, No. 19-02081.


Best Online Trading Platform For Beginners And Professional Traders. Shares, Indices, Forex and Cryptocurrencies. Start Trading Now or Try a FREE Demo Account.


 

Advertisements


Categories: Companies, Sears Holdings Corp

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: