Holistic hair care platform Traya has raised $2.2 million in a pre-Collection A funding spherical, led by Fireplace Ventures, with participation from present buyers Kae Capital and Whiteboard Capital. Traya has taken upon itself to carry a couple of change within the hair business by offering a holistic resolution to handle hair loss. The corporate mentioned it’s going to use the funds to strengthen analysis and growth, construct leading edge expertise to personalise the hair development expertise and purchase expertise and increase model attain.
Kannan Sitaram, Companion at Fireplace Ventures, will be a part of the corporate’s board.
The present hair business is flooded with hair fall merchandise with none scientific efficacy. A one product for all method can by no means work for hair loss or for that matter any persistent well being difficulty. Hair loss escalation may be due to a number of root causes and the options provided by means of shampoos, serums, and so on., don’t get to the basis explanation for a person’s hair loss. ‘Traya’ in Sanskrit refers back to the threefold approach, which is exactly what the model utilises to handle hair loss.
|Altaf Saiyed & Saloni Anand, Co-founders, Traya|
By marrying the science & clinically confirmed outcomes of western drugs with Ayurveda and meals science, Traya helps individuals establish kind, stage and root trigger after which places collectively a therapy plan accordingly. An ayurvedic physician and a dermatologist are assigned to every case to trace, tweak and prescribe probably the most appropriate plan. Their weight-reduction plan, mixed with a proprietary no-side results components, helps individuals handle these root causes, together with hair development, for lengthy lasting outcomes.
Altaf Saiyed, Co-founder at Traya commented, “Having gone by means of it personally, I understand how tough it’s to first settle for that one has hair loss & to ask for assist. The market is cluttered with wrongful claims, and one tends to imagine nothing may be performed. Hair loss or hair fall isn’t a beauty downside, it is a medical downside that wants a analysis and medical doctors and that’s what we’re right here to vary. In truth, of the 1,00,000 + instances Traya has dealt with final yr, 76% had digestion points, 78% had dandruff points, 52% had anemia, 36% had IBS, 22% had thyroid, and 16% had PCOS. The commonest kind of hair loss was the male sample hair loss (round 70%) which was genetic in nature however additional escalated by stress, sleep points and extra.
We used our seed funding to construct the distinctive course of and merchandise right here at Traya to show the efficacy at scale. Our contemporary spherical of funding will assist us take our holistic method to different cussed illnesses that a median 30-year-old Indian faces. Moreover, we are going to construct our tech additional to offer the very best help to assist prospects keep on with the routine. Whereas we may even spend money on scientific trials of latest distinctive formulations to additional enhance the efficacy of the therapy, Traya’s final purpose is to offer the youth with a well-rounded, wholesome life.”
VS Kannan Sitaram, Companion at Fireplace Ventures mentioned, “Indians, particularly males, are dropping hair at a reasonably younger age these days and this has a big affect on shallowness and confidence. Hair loss is a posh difficulty that can not be solved simply by topical functions like shampoos and serums. It wants a holistic method overlaying weight-reduction plan, diet, way of life aside from topical functions. Altaf and Saloni have developed huge experience in understanding hair loss and developed a novel enterprise mannequin together with a number of sciences, session, teaching and a collection of merchandise and have demonstrated success in fixing hair loss points. We at Fireplace are very excited to work with the Traya group and imagine this could possibly be a disruption at a worldwide degree.”